2009年12月15日火曜日

先週の水曜日、Amazon Web Services EC2クラウドが5時間ダウンしていたとの事。

AmazonのService Health Dashboardを通して報告されている状況が下記の記事で記載されている。


Amazon EC2 Cloud Data Center Loses Power

Operations in Amazon's Northern Virginia cloud computing data center were disrupted during a five-hour period Wednesday.



Users of the Amazon EC2 cloud with workloads in Amazon's Northern Virginia data center experienced problems early Wednesday morning, with some operations in a part of the data center interrupted during a five-hour period.

Amazon didn't name the location of the facility, but Amazon Web Services is known to operate a data center near McLean, Va. Amazon posted a set of one-line status reports on the incident on its Service Health Dashboard as it sought to restore customer workloads after an apparent power outage.

The status reports first stated that Amazon was "investigating connectivity issues" in its East-1 region at 4:08 a.m. Eastern. "We are experiencing power issues for a subset of instances" it reported at 4:26 a.m. Then at 4:51 a.m. it reported that "the underlying power issue has been addressed. Instances have begun to recover."

The reports continued. At 5:11 a.m. Eastern it reported that "most affected workloads have regained power and operating normally. We are working to recover a small number of instances that have not fully recovered."

Again at 6:33 a.m. and 8:31 a.m. Eastern, it reported it was continuing to recover a small number of workloads. All jobs were reported recovered at 9:41 a.m.

Amazon public relations representatives did not immediately respond to a request for information on the cause of the outage, referring only to the dashboard listings.

Jim Melvin, president of Apparent Networks said his firm's Cloud Performance Center monitoring system caught sight of an outage at the Amazon data center at 3:34 a.m. Eastern. He said a single availability zone (Amazon data centers are broken up in multiple availability zones) was affected for 44 minutes until 4:19 a.m.

Apparent Networks issued an advisory to its customers on the outage, stating that "during that time, access to systems in the northern Virginia Data Center was unavailable. Businesses utilizing Amazon Elastic Compute Cloud services from this data center were affected," the advisory stated. Amazon spokesmen couldn't be reached for comment.

The Cloud Performance Center monitors network performance at junction points leading to cloud data centers hosting EC2, Google, GoGrid, and Salesforce.com cloud operations. Melvin said the monitoring service can't see what's going on inside the cloud site but can see where its periodic pings were stopped at a router feeding traffic into the cloud site.

For a month, Apparent Networks has operated the Cloud Performance Center as a way to show the capabilities of its PathView Cloud software, which tests the performance of the network immediately outside a cloud service provider. The free service gives cloud users an independent means of determining whether a performance problem was due to network latencies outside the data center or performance problems inside the data center itself.

Amazon offers a CloudWatch service for a fee to monitor the activity of specific workloads in EC2. Open source systems manager Hyperic, now part of VMware, also monitors workload performance in the cloud.

http://www.informationweek.com/news/infrastructure/management/showArticle.jhtml?articleID=222001380

2009年12月12日土曜日

2009を振り返って:クラウドは急成長、しかしながらデータが置き去り?

2009年はクラウド元年とも言え、さまざまな市場の動きがあった。

下記記事はそれを上手にまとめつつ、段々と表面化してきている企業内のデータのクラウド化の難しさについて言及している。 構造型DBであるSQLの時代からHadoopに代表される構造化されていないデータの管理技術が発達する、と想定されており、企業としてどのように移行していくか、大きな課題になる、と指摘している。


Year in Review, 2009: Cloud computing struggles with data schemes

By Rob Barry
11 Dec 2009 | SearchSOA.com

Software movers and shakers have explored the underlying concepts behind cloud computing for some time, but the technology as a whole stole the spotlight in 2009. Massive scaling of distributed computers with light-weight data architectures at Amazon.com, Google.com, SalesForce.com, Yahoo.com and other 'dot-coms' propelled the notion of 'cloud' to the fore.

It has been a particularly busy year in the cloud computing space. In February, Microsoft announced SQL Azure Database for its upcoming Azure cloud computing platform. The offering is an alternative to Windows Azure Table, a non-relational storage system. In April, Google added support for Java to its App Engine application-hosting service. Previously, the cloud-based service supported only Python. In June, SalesForce released the Force.com Free Edition, expanding its cloud applications hosting offerings to include an entry-level option. In October, Amazon released its Relational Database Service (RDS), which brought the MySQL database to its Electronic Compute Cloud (EC2).

At the start, attention was on SimpleDB, Hadoop and MapReduce, which promised to bring a new Representational State Transfer-oriented (REST-oriented) architecture on the cloud. Before the year was over, attention was on Microsoft and Amazon and their efforts to make their cloud offerings more approachable for traditional developers versed in standard SQL database architectures.

"I think the rise of the cloud is the big story in 2009," said David Linthicum, expert and author on SOA and cloud computing. "That is, the ability to leverage the internet is a core strategic value within our enterprises, beyond simple content distribution." Linthicum went as far as to suggest that cloud was the "Man of the Year," after Time magazine's familiar yearly award.

Linthicum said a major issue in cloud computing this year has been getting data out of the data center and onto the cloud in a reliable way. Security has also been a major concern.

Standard cloud forming slowly
As cloud computing is young, standards are slow in coming. The primary focus with cloud computing at The Open Group (TOG) said Chris Harding, forum director for SOA and semantic interoperability at TOG, is exploring possible models, frameworks and standards.

At present, however, Harding said it may be a bit too early to legitimately consider setting standards for cloud computing. On one hand, it is an immature space and nobody quite knows what it will look like in the next few years. On the other hand, the large vendors that can afford to provide cloud platforms would probably only play along if it was in their interest.

Cloud computing's present technical diversity is especially borne out in cloud data architecture. It may appear evolutionary rather than revolutionary right now, as some big players filed tamer versions of the original offerings.

"One strong candidate for the most significant advance in cloud computing this year was the recognition by major players—first Microsoft, then Amazon—of how important relational data as a service is to customers," said David Chappell, principal of Chappell and Associates. "Microsoft's original announcement of its Azure technologies didn't support relational data at all, an oversight they corrected with the announcement of SQL Azure Database."

Philip Walston, vice president of development and product management at Layer 7 Technologies, wagered that Amazon has proven to be the cloud computing player of 2009.

"I think Amazon - if you look at where they started the year and where they ended - has added a lot of services," said Walston. "And when you can spin up instances of other people's technologies and spin them up, that's a really great way of infiltrating your competitors markets."

One of the things Amazon has done to broaden its appeal as a platform is allow users to spin up Amazon Machine Images (AMIs) of relational databases from IBM, Oracle, Sybase and others inside EC2. Walston said this gave Amazon the edge in terms of providing database options to customers. And then when the company opened up VPN access to its cloud database offerings, it more or less sealed the deal in Waslton's eyes.

Scaling the cloud computing horizons
Cloud computing's seemingly unlimited on-demand resources offer architects unprecedented amounts of spare cache to play with. Some REST-proponents have even indicated that this will lead large distributed, non-relational data caching systems to gradually replace relational SQL databases. But for now, it seems SQL is what most enterprises are used to and cloud providers who started with a more non-relational approach have adjusted course to include relational offerings.

While IT architects throughout the industry wonder how they may eventually have to approach databases differently in the cloud, some experts say the structures may stay more or less as they are.

"I don't think there will be much difference because of the work that's already been put into parallelizing relational database use," said Curt Monash, founder of Monash Research. "Most large organizations around the world are using some form of distributed relational database system."

While non-SQL systems can be scaled to tackle sizeable problems, Monash says there is and will likely continue to be a better market for SQL databases as most enterprises begin to look at the cloud.

In October, Amazon added support for MySQL to Amazon Web Services (AWS). This will give developers easing into Amazon Elastic Compute Cloud (EC2) a more familiar data system than the non-relational SimpleDB, which had been released first. Since most enterprises keep their data in some sort of SQL database, having this option could make the transition to cloud an easier one.

In February Microsoft had taken the first similar step when it announced the addition of SQL Azure Database (then SQL Database Services) to its upcoming Azure cloud platform. Originally, the company had planned to center the data architecture for Azure around REST architecture. This non-SQL approach would provide a data infrastructure more reminiscent of SimpleDB or Apache Hadoop.

Highlights from the year in cloud
In February ... Microsoft announced SQL Azure Database for its upcoming Azure cloud computing platform. The offering is an alternative to Windows Azure Table, a non-relational storage system.
In April ... Google added support for Java to its App Engine application-hosting service. Previously, the cloud-based service supported only Python.
In May ... IBM announced its CloudBurst cloud appliance for 'private cloud' deployment.
In June ... SalesForce released the Force.com Free Edition, expanding its cloud applications hosting offerings to include an entry-level option.
In September ... Oracle's Larry Ellison derides the cloud as "water vapor."
In October ... Amazon released its Relational Database Service (RDS), which brought the MySQL database to its Electronic Compute Cloud (EC2).

But there was so much unrest among .NET developers over this that Microsoft eventually came around and built out SQL for Azure as well.

Microsoft's support for a relational database in the cloud is one of the most important cloud data moves in the past year, said Marcus Collins, senior analyst at the Burton Group and author of "Cloud Databases: Structure in a Nebulous World," a new Burton Group report.

"Now Microsoft has opened up the notion of fully relational databases in the cloud," said Collins. "If it's successful we will almost inevitably see other vendors doing it."

A new kind of database
While the support of cloud-based RDBs from Amazon and Microsoft has met many programmer needs, there is clearly still significant interest in non-SQL approaches for handling what Collins calls "Internet-scale" processing. Collins describes Internet-scale attributes as comprising very large data volumes, complex processing, and semi-consistent data. SQL, while good for dependably storing and retrieving corporate transactional data, would struggle to analyze the large amounts of unstructured data in the cloud that companies like Google and Facebook use.

To meet this need, a different kind of database is emerging. "There's a new class of database that's coming into play that's called a 'non-schematic database,'" said Carl Olofson, a research vice president at IDC. "You're providing it with data or tags or non value pairs, whatever you want to call it. You load all this stuff into the database first and then you find out the order of what's in it."

This "populate first, ask questions later" approach is different from the SQL approach, where data is structured and defined before entering the database. But it is meant to attack a different class of problem.

An example of where this is done is Hadoop, Olofson said.

Hadoop is a large-scale, Java application framework that uses a non-SQL distributed file system and Google's MapReduce technology. It is better suited for calculating compute-intensive analytics from very large sets of data than SQL because it offers more scalability and loose coupling of data. An architect might use Hadoop to analyze complex behavior patterns for 300 million users in a social network. Such a problem is broken apart into many pieces and sent to any number of computers (nodes) in a cluster.

The major advantage to SQL databases is data quality and consistency. Application architects can rest easy knowing that when an update is made to a piece of data in a relational database, there is little chance it will be inappropriately accessed before the change is complete. Non-SQL data systems trade data continuity and speed for scalability and broader compute resource allocation.

"Data quality is what the relational model offers," said Collins. "The quality of the data is really what governs how successful an application will be and so you do need solid business rules around the data." These qualities are missing from something like the SimpleDB model, Collins said.

The drive to tame original cloud traits goes beyond data. Google expanded APIs for its cloud services in April of the year to include Java support. The company's previous efforts had required developers to work with the Python language. Expect more such adaptations across the cloud space in 2010.

http://searchsoa.techtarget.com/news/article/0,289142,sid26_gci1376713,00.html

Salesforce.comが10年計画を発表、Twitterのサポート、 など幅広いアプリの提供

次のようなエンハンスを発表している。

  • モバイルデバイスのサポート、CRMライブラリへのアクセスを提供
  • 顧客に140文字のつぶやきを送る機能のサポート
  • リアルタイムで見積もりを送る機能
  • Cloud Schedularというミーティング管理システム


Salesforce.com unveils 10-year sales cloud strategy

Cliff Saran
Tuesday 08 December 2009 05:19

Salesforce.com has set out a 10-year strategy for its cloud-based customer relationship management service, which it hopes will link the consumer web to business applications.

The company is developing what it calls Sales Cloud 2, which will allow users in marketing to take advantage of Twitter, YouTube and other popular sites, to help generate sales leads. It says the application will focus on providing mobile users with access to the Salesforce.com CRM library, giving sales people access to presentations and spreadsheets to support their sales pitches when they are not in the office.

Salesforce.com now provides Twitter support, allowing sales people to send 140-character tweets to prospective clients. A real-time quotes feature allows companies to send customers quotes in a similar way to how eBay's power seller quoting feature works. Salesforce.com is also building in a scheduler called Cloud Scheduled, which it says can be used to arrange meetings with customers and business partners, using Force.com, the Salesforce.com application platform.

The company has conducted a survey with Coleman Parkes Research, which showed that CIOs regard cloud computing as essential to free up IT resources, and allow them to add business value.

http://www.computerweekly.com/Articles/2009/12/08/239634/salesforce.com-unveils-10-year-sales-cloud-strategy.htm

Dellのクラウド戦略:$450Mの投資はどこに行ったのか?

次の4社の買収に$450Mの一部が当てられている。
これらは主としてDellがクラウド事業の収益源として考えているホステイング事業やコンサルティングなどを育てるための戦略になっている。
 
Dellもハイブリッドクラウドを提唱するベンダの一つである。


Dell Bets $450 Million On Cloud Moves

Over the past few years, Dell has made multiple software acquisitions. You remember the names — Silverback, Everdream, etc. But now, Dell Cloud Evangelist Barton George is starting to tell people how those deals fit together into a $450 million cloud and SaaS (software as a service) push.

First, a little background: We've followed George closely as he moved from Sun Microsystems to Lombardi software and now to Dell. The guy understands social media and open communications.

A case in point: The Planet posted a video interview with George, in which he discusses Dell's cloud computing strategy and why he's not ready to write off the private cloud. Here's a look at the video. Our analysis follows below:

Click here to view the embedded video.

Reading Between the Lines

Here's what stuck with us.

First off, George says Dell's spent over $450 million on software development and acquisitions - including the purchasing of companies like Everdream, Silverback, MessageOne, and ASAP Software, to provide niche public cloud services. Which niche? Managed services, of course: those acquired companies handled everything from e-mail archiving to network infrastructure monitoring.

Rather than compete in the cloud with broad, A-listers like Amazon Web Services, George said, Dell is striving to provide integrated solutions for clients, using Dell hardware, Dell infrastructure and managed services tools, and third-party hardware.

As for the future of cloud computing, George said he's not ready to toll a death knell for the concept of the private cloud in favor of the public cloud, as some industry watchers already have.

As we pointed out, companies will always have something they want to keep behind their own security. Instead, George predicts that IT will become a mixture of the four "pillars" of modern enterprise computing - virtualization, the private cloud, the public cloud, and traditional IT.

Speaking of virtualization, George said that he feels it's currently a learning tool for IT departments and MSPs who don't understand the full potential of the cloud and insist on running familiar applications in familiar environments. While he said he doesn't see it going away any time soon, it may or may not be proven redundant as the technology matures.

What About Partners?

In fairness to George, The Planet wasn't interviewing him about Dell's MSP and SaaS channel partner strategy. But going forward Dell needs to publish more videos like this — only, the videos need to specifically communicate with Dell channel partners.

As we pointed out Nov. 23, we think Dell has to start over-communicating its managed services partner strategy, otherwise concerns about the company's direct managed services efforts could potentially grow unchecked.

Follow MSPmentor via RSS; Facebook; Identi.ca; and Twitter. And sign up for our Enewsletter;Webcasts and Resource Center. Plus, check out www.msptweet.com for managed services chatter.

MSPmentor / Tue, 08 Dec 2009 14:59:30 GMT

Sent from FeedDemon

CiscoとEMCのJV,Acadia社の最近の様子: VBlockの開発

VBlockとは、コンピューティング、ネットワーク、ストレージ、仮想化、等の機能をもつパッケージ(ラックの形を取るのかな?)を指し、これらを組み合わせ、コンサルテーションを含め、チャネル経由で販売するビジネスモデルを明確にし始めている。

プラモデルを売る感覚に近いかも。


Cisco and EMC joint venture targets virtualisation

Combined company to sell pre-packaged virtualised appliances

A month since its introduction, the joint data centre venture between Cisco and EMC is percolating with activity before it starts business in the first quarter.

Acadia is being formed by the two companies to accelerate the adoption of technologies forged from the Virtual Computing Environment coalition, of which Cisco, EMC and VMware are developing pre-integrated compute, networking, storage and virtualization systems. These so-called "VBlocks" are intended to allow channel partners to easily sell and integrate simplified data centre and private cloud computing packages to customers.

Acadia's role is to wrap the VBlocks in the training and consulting services needed to initially build and operate the VBlock infrastructure, then transfer it to the partner.

The Acadia board is made up of Howard Elias, president and chief operating officer, EMC Information Infrastructure and Cloud Services, Gary Moore, Cisco's senior vice president of Advanced Services, Rob Lloyd, Cisco's executive vice president of Worldwide Operations and Mitch Breen, EMC senior vice president, Global Channel Strategy and Sales.

Sources say Elias is chairing the board but he would not confirm that. He has help from Moor, though, in leading Acadia for the time being. "The two of us have really sponsored the work to get Acadia formed and beginning to stand up," Elias said.

In addition to the formation of the board and management team, employees are being hired, Elias said. Acadia will employ 130 and begin operations in early Q1. The venture is not only looking for "the best and brightest" from the parent companies but also recruiting from across the industry, Elias said.

Elias said Acadia's opportunity is "substantial and unique" – enabling existing channel partners to easily and broadly implement private cloud computing infrastructure to increase their own opportunities.

"We're offering this intellectual property that Acadia is creating to our partner ecosystem so that they can then deliver and help accelerate the adoption of those VBlock packages by our customers," he said.

He says the company's challenge is to meet high expectations.

"There's a lot of interest and demand out there, talk of 'What does this mean? How do I get access, proof of concept?' We're going to have to hit the ground running in Q1 to be able to start to fulfill some of this interest and demand. It's about setting expectations all around, " Elias said.

http://news.techworld.com/virtualisation/3208321/cisco-and-emc-joint-venture-targets-virtualisation/?olo=rss

クラウドストレージの2010年の予測:Parascaleのケース

クラウドストレージはクラウドアプリケーションでも非常に伸びの激しい市場。 プライベートクラウド、パブリッククラウドの両方で伸びを見せていて、今後も多様化の方向にある、と予測。

  • クラウドで何をするのか、が大きくマーケティングの手法として謳われるケースが増大
  • ストレージ専用機から汎用ハードウェアに大きくシフト
  • 企業内のプライベートクラウドが増大、それに伴って企業内ストレージクラウドに注目
  • ストレージ管理のMiddle Tierが新しく登場。この層は、Cloud Burst等の一時的なストレージニーズに対応するなど、クラウド的な機能を低価格なストレージ機器で提供する、というもの
  • ストレージ戦略にとって、Opexが重要な予算項目として検討される。 高額なハードの購入からストレージサービスを利用するケースが大きく延びる、と言うこと
このよそくは市場をよく見ている印象を受ける。 特に、Middle Tierの定義やビジネスモデルについてはもう少し言及して欲しいところ。


Predictions for Cloud Storage in 2010

What do Virtualization and Cloud executives think about 2010?  Find out in this VMblog.com series exclusive.

Contributed article by Sajai Krishnan, CEO of ParaScale

Predictions for Cloud Storage in 2010

2009 is the year that cloud storage became the much-hyped buzz word.  Previously, when users thought of cloud-ware they were thinking about cloud applications like SalesForce and Google Apps, cloud computing services like Amazon EC2, or cloud storage like Amazon S3. In 2009 users were presented with a lot of choice, especially with cloud computing and cloud storage. We saw two driving trends.  First, the arrival of private cloud storage options with increasing choices for businesses looking to deploy their own storage clouds inside the firewall.  Second, a rapid proliferation of public cloud storage service options with many service providers coming to market with varied services competing with a market-leading Amazon S3.  2010 promises to bring with it even more excitement and advances in cloud computing and storage.  For instance, in 2010:

1) Cloud becomes an action verb - We've already seen "Cloud" taken to new heights as an overused adjective and noun. In 2010, marketers will outdo themselves by clouding the landscape with more product names and descriptions. We will see an unprecedented number of vendors Cloud perceptions with new descriptions on yesterday's products. Admittedly, this prediction is a tongue-in-cheek, but unfortunately fairly close to the mark. 2010 will require the industry to be more descriptive of actual functionality and benefits for the various types of cloud offerings.

2) Commodity hardware starts to displace proprietary storage. In 2010, the theme of "intelligence migrating into software" continues with continued hardware commoditization. Just as Linux displaced expensive server gear with its attractive commodity footprint, Linux-based cloud storage will displace expensive legacy storage for the same reason. What VMware/Xen started with server virtualization continued into networking with software firewalls, load balancers and the like; and in 2010 private cloud storage is going to drive it into the storage domain. While all storage vendors claim to use commodity hardware, in reality they are all essentially closed solutions qualified on two or three commodity boxes. Customers are locked into stovepipes with little ability to truly benefit from Moore's law by selecting from the thousands of commodity servers available at any given point and at multiple points of purchase. As an open-platform, Linux-based cloud storage is not only inexpensive but is highly scalable and easy to manage. In 2010, when the finance department tells the storage group, "I bought a terabyte for $80 this weekend; how come you have to pay $2,000?" The manager can respond, "Yes, we use commodity storage in our private storage cloud too."

3) Server Virtualization will drive Private Cloud Storage adoption in the Enterprises. Virtualization has driven huge efficiencies in organizations. Server virtualization enables the sharing of compute resources across applications and provides the flexibility to easily transport workloads to optimize for performance and cost. With server virtualization, organizations are free to take advantage of low-cost commodity hardware and aren't tied to proprietary linkage of the OS and the hardware platform. The weak link today is the storage infrastructure behind virtualized servers. Most storage for virtualized compute environments (and cloud computing) rely on a SAN and some Tier1 storage vendors even call this kind of storage associated with cloud computing cloud storage . Cloud Storage that virtualizes file systems on top of commodity hardware replace the SAN requirement and complement the Cloud Compute layer in organizations. The need to eliminate the SAN bottleneck and automate provisioning, configuration, management and recovery across the compute and storage tier will drive enterprises to begin to adopt cloud storage into their environments.

4) The Storage Middle Tier Emerges -The strategic importance of a low-cost, self-managing, petabyte scale tier that provides a platform for analysis and integrated applications emerges in organizations with large stores of file data. These organizations that are investing heavily in new tier1 storage and moving aged data to archive will experiment with a middle tier that leverages low cost commodity hardware and provides read/write access. This middle tier will provide opportunity for administrators to automate storage management and optimize for performance and cost, but at a much lower expense. This middle tier will also support large scale analysis while eliminating related data migration and administrative tasks. The emerging middle tier will also provide an integration layer with service provider cloud offerings. The similar architectures enable "cloud bursting," the seamless ability for service providers to offer spillover capacity and compute to enterprises.

5) Opex, not Capex will emerge as the most important criteria driving storage purchases.  Management and operating costs will figure much more prominently in storage decisions in 2010. Maintenance costs on existing gear will be under heavy review with the emergence of commodity-based hardware storage options. Customers will look for a storage platform that is self-managed, including the ability to monitor, configure, manage and heal itself. A recent Enterprise Strategy Group survey identified that businesses are trying to reduce their operating costs (OPEX) more than capital expenses (CAPEX).

About the Author

Sajai Krishnan is CEO of ParaScale, a Silicon Valley leader in developing cloud storage software solutions.  Krishnan drives overall strategy and business execution for ParaScale. Before ParaScale, he was General Manager of the StoreVault Division of NetApp, responsible for creating and developing the division's multi-national efforts within the mid-market segment. StoreVault won more industry awards than any other product in NetApp history, and VARBusiness magazine awarded its channel program five stars, placing it in the top bracket in 2008. Prior to this appointment, Krishnan was the General Manager of NetApp's Storage Management Software business, overseeing the company's core management software offerings. Before joining NetApp, Krishnan was vice president at management consultant Booz Allen & Hamilton, and was a partner in the company's Communications, Media & Technology (CMT) practice. While there he served clients in the wireless, software, telecommunications, cable, networking, and systems arenas. Krishnan started his career as a software engineer at Sun Microsystems. Krishnan has an MBA from The Wharton School of the University of Pennsylvania in addition to a master's degree in computer science from Rice University. His B.S. is in electronics engineering from the Indian Institute of Technology in Madras.

Published Tuesday, December 08, 2009 5:45 AM by David Marshall

http://vmblog.com/archive/2009/12/08/predictions-for-cloud-storage-in-2010.aspx

Navisite社のクラウド市場予測

Navisite社の2010年のクラウドに関する予測。

  • 実験的な採用が増える
  • ハイブリッドの登場(完全にクラウドには移行しない)
  • 本格的なクラウドアプリケーションの登場
まずまず順当な予測。アプリケーションに分野については言及せず


2010 Cloud Predictions - The Disruptive Cloud

In 2010, enterprises will no longer be debating whether they should be looking at cloud computing - they will have made the decision to explore it further and will get to the point where their decisions will become more tactical. What enterprises will discover is that as the cloud has peaked in its "hype cycle," the actual evaluation of serving applications from the cloud and the impact on an enterprise's progression toward greater efficiency will become an exercise in metrics and hard facts and not strategic euphemisms.

When looking at the cloud, the basic criteria for evaluation by IT professionals will be the same as it was for networked computing in the 80's; client/server technologies in the early 90's; and most recently, the Internet and Web 2.0:  "How can I most cost effectively increase worker productivity?"  In other words, "How can I do more with less?"  In challenging economic times, everyone -- especially IT and operations --  is budget conscious and concerned with the longevity of their business.

And, there's no doubt that the cloud offers some tangible bottom-line benefits:

1) its on-demand

2) its elastic (or scalable)

3) its fault-tolerant

In fact, it offers the most agile computing environment for an increasingly dynamic and changing enterprise.  But, the jury is still out on a number key issues that will certainly surface as enterprises begin to deploy their cloud strategies including security and compliance, data storage and management, usage and billing - the list is long and may put every aspect of IT management under scrutiny.  And, it won't simply be a "build versus buy" decision; it will be a "survive or die" decision.

By the end of 2010, I predict that we will see many enterprises aligning their cloud strategies in two ways:  the first, is a prudent strategy that allows the enterprise to build a private cloud and test the many possibilities offered by the cloud in the "safety" of a closed environment.  The second is a "test and defend" strategy, allowing enterprises to try different cloud scenarios -- perhaps with a trusted partner or technology - without the trepidation associated with making a long term commitment.  My guess is that many enterprises will try both - a "hybrid" -- of the two. 

It's during this year, when enterprises are in the process of actually starting to deploy cloud solutions, that cloud technology will begin to mature and that providers of cloud technologies and services will survive based on tried and true characteristics:  customer focus, superior technology, fair pricing, and trustworthiness.  These same fundamentals seem to apply no matter what the latest disruptive technology seems to be.

At NaviSite, we strive to make our customers more successful by using technology to their business advantage - by reducing costs, increasing the speed to market, and being flexible.  Our cloud offering, NaviCloud, is a means for enterprises to move into cloud computing without great risk - our expertise in serving applications in complex environments enables us to work with many types of technical situations in a myriad of environments.  We envision that an enterprises' extension of their IT services - from computing to infrastructure management -- allows for that organization to get to more important uses of IT - mainly the ones that drive revenue and long term value.

About the Author

Claudine Bianchi, Chief Marketing Officer at NaviSite

Claudine Bianchi  joined NaviSite with more than twenty years of senior leadership experience in the industry. Bianchi previously held executive positions at MetaCarta, eCopy where she was instrumental in growing revenues from $6 million to over $35 million in 4 years and increasing market penetration from less than 2% to over 8%, and Newmediary, a B2B e-marketplace that was acquired by cNET. Previously, she was director of marketing at Forrester Research. Bianchi holds a bachelor's of arts degree in English from Dartmouth College.

Published Thursday, December 10, 2009 6:03 AM by David Marshall

http://vmblog.com/archive/2009/12/10/2010-cloud-predictions-the-disruptive-cloud.aspx