ホスティング業者でありながら、そのホスティング業を商品として、再販できるモデルを作ろうとしている姿勢は意外と新しく、今後これが成功するのであれば、ホスティング/クラウド事業の新しいビジネスモデルとして広がっていく可能性が高い、と考えられる。
データセンタを高額な投資で建設しなくても、クラウド事業を自社ブランドで提供できる、という事は日本国内のSI事業者にとって大きな魅力になるのでは、と思います。
Rackspace Enhances Partner Network and Introduces Four-Tiered Structure
(WEB HOST INDUSTRY REVIEW) -- Hosting and cloud computing solutions provider Rackspace Hosting (www.rackspace.com) has restructured its global partner network to help channel partners grow their business, better serve customers and give them a competitive advantage.
"We regard partners as an extension of the Rackspace family and have updated the Rackspace Partner Network to help ensure they receive the services and support necessary for long-term success," Rackspace worldwide channel vice president Robert Fuller said in a statement. "Rackers worked closely with our partners to develop a program that creates the biggest impact and provides the best experience for them, which we believe will in turn impact the broader customer experience."
According to Rackspace's Wednesday announcement, the latest updates to the Rackspace Partner Network are in part the result of partner feedback, and includes a four-tiered structure that gives partners greater opportunity for revenue, training and marketing tools. Rackspace's four levels of commitment, Platinum, Gold, Silver and Member, are designated on company size and level of sales.
Rackspace is also offering partners aggressive commissions and, at certain partnership levels, will even pay commissions on upgrades and renewals. As companies move along the channel scale from Member to Platinum Partner, Rackspace offers additional benefits including access to a dedicated channel manager and Rackspace's searchable partner database, as well as the opportunity to participate in joint marketing activities, Rackspace customer and partner base promotions, and added discounts and commissions on upgrades and renewal contracts.
At any level of membership, however, Rackspace enhanced partner program includes several features available for partner companies, including sales representative access, sales and technical training, OnBoarding support, and access to the Rackspace Partner Network portal with exclusive marketing, sales and industry information, as well as networking opportunities with other Rackspace partners.
Sitecore (www.sitecore.net), which provides web content management and portal software for organizations, recently joined the Rackspace Partner Network. "Sitecore has built its foundation on providing partners and customers with the best Web CMS platform, so it's a natural extension to partner with Rackspace for its unmatched service and reliable hosting solutions," Sitecore client and partner engagement vice president Jason Crea said in a statement. "Performance, security, scalability and price are critical elements for our customers in building and hosting websites, blogs, and other Web applications. Based on Rackspace's past successes we anticipate a valued experience for our joint customers."
