No-Risk Jumpstart Program Targets Go-Live Within 30 Days; E-Commerce Uplift by as Much as 40%
REDWOOD CITY, Calif., Jan. 28, 2009 (GLOBE NEWSWIRE) -- BroadVision, Inc. (Nasdaq:BVSN), a global provider of strategic e-business solutions, today announces the availability of BroadVision eMerchandising Uplift(tm) solution and its Jumpstart Program.
The BroadVision eMerchandising(tm) (eM) service, a groundbreaking "smart-selling" solution for online merchants, enables merchants to boost online sales by delivering real-time, context-aware, and personalized messaging, product recommendations, and incentives -- offering the right value to the right person at the right moment with dynamic pricing and product bundles, effectively shortening the time and distance (clicks) between browsing and buying, decreasing cart abandonment rate, and substantively increasing the final transaction value for customers and merchants alike. Compatible with common e-commerce platforms and already chosen by innovative customers such as PETCO, Epson, LaPoste, Audible.com, Oreck, and several leading retailers, eM has demonstrated extremely compelling return on investment, generating as much as 40% incremental sales for Phil@Poste, the e-commerce website operated by LaPoste, the French National Postal Service.
BroadVision's eMerchandising Uplift(tm) (eMU) solution, a SaaS (software as a service) solution based on eM and offered in a "Cloud 2.0" configuration, allows online merchants to enjoy the benefits of eM while avoiding the higher upfront cost and longer implementation time typically involved with traditional on-premise software acquisition and customization.
eMU's jumpstart program offers a no-risk opportunity for customers to take full advantage of eMU as it targets to integrate and go live with their existing sites within 30 days without any disruption, followed by another 30 days of actual use, free of charge. Leveraging BroadVision's 15-year experience in e-commerce personalization and e-merchandising best practices, the program generates "Uplift Reports" for the customer on a weekly basis, highlighting its results and associated business intelligence with clear accountability. Post-jumpstart pricing is based on actual uplift performance, net of a nominal monthly charge.
"With such compelling results from BroadVision e-Merchandising customers, our new e-MU as a Cloud 2.0 solution broadens the horizon even further," said Dr. Pehong Chen, President and CEO of BroadVision, Inc. "Amidst the current global recession, neither enterprises, nor their customers, are immune from a harsh downturn -- everyone is looking for better value and saving money. eMU's smart-selling enables all merchants, large or small, B2C or B2B, to increase sales while delivering higher value for their customers -- a perfect win-win strategy to navigate through the economic storm."
Smart-Selling Strategy in a Tough Economy
As global online merchants struggle to increase sales in a tough economy, Sarah Lacy of BusinessWeek challenges them to find new solutions to increase sales, "E-commerce is at a crossroads. The industry can delude itself that growth will pick up once the economy rebounds, or innovate its way to higher sales." Gartner analyst Gene Alvarez also recommends that organizations need to tie context-aware initiatives to their e-commerce three-year plan.
Bringing Cloud 2.0 to e-Commerce
Hosted in a state-of-the-art Cloud 2.0 configuration, eMU provides true on-demand services, delivering unparalleled agility, robustness, reliability, as well as capacity and pricing flexibility to e-commerce customers, anytime, anywhere.
Up-Close Look at eM and eMU
Please come and find out more about both solutions:
* shop.org 2009 Strategy & Innovation Forum, Booth #220 - 2-4 February, Orlando, Florida, http://www.shop.org/innovation09 * The RetailBulletin: Summit 2009 - 3-4 February, London, United Kingdom, http://retailbulletinconferences.com/retail_summit.php
About BroadVision
Driving innovation since 1993, BroadVision is a global provider of strategic e-business solutions. Our modular applications and agile toolsets, built on a robust framework for personalization and self-service, power mission-critical web initiatives that deliver unparalleled value to diverse customers worldwide. Hundreds of organizations, serving over 50 million registered users worldwide -- including Audible.com, Baker Hughes, Canon, EFG Bank, Epson America, Hilti, Indian Railway Catering and Tourism Corporation, Oreck Corporation, PETCO, Sony, Verifone, Vodafone, and Xerox -- rely on BroadVision as their solution of choice for e-business.
For more information about BroadVision, call +1-650-331-1000, email mediarelations@broadvision.com or visit www.broadvision.com.
BroadVision, eMerchandising and eMerchandising Uplift are trademarks or registered trademarks of BroadVision, Inc. either in the United States and other countries.
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