2009年2月12日木曜日

Visix Launches Digital Signage Software as a Service (SAAS) Solution

Digital Signage Software事業(公共の場所等で広告や案内情報を電子的に掲示するディスプレイをサポートするソフトウェア技術)のVisix, Inc.社がSaaS事業を開始。 
 
従来のOn-Premiseソリューションと比較して、次のような特徴を出している。
- On-Premiseに設置するコンテンツサーバが必要ない
- On-Premiseソリューションと機能が殆ど同じ
- 初期投資が低額
- データバックアップや保守が必要ない
- ソフトウェアのアップデートが自動化
 
サービス事業に変えることにより、顧客へのメリットを明確に打ち出す事が重要であるが、主として顧客の初期投資が少なくて済む、という事が大きな要因となるようである。  初期投資が少ない分だけ、競合への乗り換えも簡単になるわけで、サービス契約上の縛りを作る事がビジネス上重要になる。  Visix社の場合は2年間の契約コミットメントを要求し、一年を単位としたアップデートも要求する事により、顧客の乗換えを減らす工夫をしている。 
 
 
 

Atlanta, GA, January 29, 2009 --(PR.com)-- Visix, Inc. has launched its digital signage software as a service (SAAS) solution. The offering is built upon the long-standing AxisTV platform, which was designed and built as a web-based solution and is deployed in 1000 sites around the world.

Visix SAAS subscribers can exploit 90% of the functionality found in the premise-based solution, which is built on the same architectural platform. At the visual playback level, communicators will see no difference in the products since they are both compatible with Visix channel players and media appliances. The SAAS offering pulls information from the Visix content manager, and users can set refresh rates to as short as one minute.

Users will see a number of traditional SAAS benefits including minimal initial investment, no content server maintenance, no responsibility for data backup and storage, and new builds and releases deployed regularly without user or IT intervention.

"This offering is designed for organizations looking to quickly deploy visual communications with limited IT support and nominal capital expenditure," stated Sean M. Matthews, President of Visix. "With this release we are expanding the number of options available to existing and potential customers. In the present economic climate, it is critical that we meet the needs of organizational budgets, as well as communication needs."

Trey Hicks, Vice President of Sales at Visix, continues, "Most of our existing clients have been hosting their own solutions with premise-based content managers. We are taking responsibility for that component of the solution to ease both the financial and maintenance burdens on our customers. We have identified several markets and user profiles that will embrace this offering."

A number of Visix clients, including Shenandoah University, Creany and Smith Partners, Skidmore College, and Canada's CML Properties, have been piloting the SAAS offering in Canada and the United States for nearly a year. The company chose not to publically market the offering while analyzing its effectiveness and the overall demand for SAAS in the visual communications market.

The Visix SAAS offering requires a 2-year commitment with monthly auto-pay secured to a credit card or annual payments with discounts tied to a year over year scale. There is a minimal set-up fee of $330 for the new SAAS offering and monthly access fees start as low as $284 (excluding players).

About Visix
Visix, Inc. designs, develops and supports a suite of software applications that allow users to create, import and manage their visual communications from anywhere and to deliver those messages to virtually any endpoint.

The company offers digital signage software, room and event scheduling solutions, and applications for targeted messaging to desktops and portable devices. Each of the products works independently or can be integrated into scalable deployments from a single display to large networks. This comprehensive approach to on-time communications – from concept to delivery – provides systems including software, hardware and distribution accessories, as well as multi-tier service and support options to manage and maintain dynamic visual communications.

Contact Visix at 800.572.4935 or salesteam@visix.com. Parties interested in additional information about Visix, AxisTV, MeetingMinder™, and targeted visual communications products should visit the Visix website at www.visix.com.